1) To promote recycling in Israel, Coca-Cola placed 10,000 recycle bins all over Israel, and gave each of them their own Facebook Places location. And people were encouraged to check in to them with Places when they recycled to become the "Recycling King."
2) Go beyond just recycling. By taking a can and changing the shape, you can design anything you want. Take a look at this video, you will be surprised what an aluminum can can do.
3) It's important to recycle plastic bottles because plastic will last forever in a landfill, and plastic bottles are easily recycled. Discover how most plastic bottles used to drink soda or water are made from recycled plastic.